We pushed QDOBA beyond the brown paper bag and cold metal table vibes. The brand refresh celebrates real flavor and personality.

QDOBA / MAKING THE WORLD A MORE FLAVORFUL PLACE

QDOBA Mexican Eats is making the world a more flavorful place. We helped them launch a campaign and branding refresh that celebrates people doing their thing in their own flavorful way.

From maximalist designers to playful potters, we sought out creators who bring their unique flair to everything they do. We sat down with them for a Q&A and surprised them with a custom meal featuring QDOBA’s latest toppings.

The interviews revealed insights on self-expression, finding your style, and the impact of flavor. We also captured their genuine reactions to QDOBA’s new flavors—spoiler alert: minds were blown.

This campaign was featured across POP, digital, social, and radio, helping QDOBA expand their flavor messaging and keep crave-worthy content at the forefront.