‘DELIVERING CHRISTMAS’ THE ARCADE GAME
When Tesco asked for something crazy for their retro-themed 2019 Christmas campaign, we asked ourselves: what would we have wanted for Christmas back in the 90s? So we turned their big TV ad into a console game.
The Ad
The Game
SKIPS VS. FRAZZLES
It was the social media poll that brought the nation’s crisps to their knees. As one part of Tesco’s 100th Birthday campaign with BBH London, we asked the nation to vote for 'the snack that takes you back’, and we’d discount the winner.
It became the record highest Instagram poll engagement in Europe.
The winning snack (Skips) sold out in the UK within 4 days.
KP Snacks, had to run an extra factory to meet demand.
Winner of Twitter Pro’s campaign of the year.
Sheryl Sandberg (Facebook COO) had it playing as she took the stage at 2019 Cannes.
Still to this day, Meta UK’s ‘best-in-class’ creative for brands.
SUPERMARKET SWEEP
In 2019, Tesco revived a cheesy daytime gameshow from the 90’s called Supermarket Sweep. I went in-store with the new host, Rylan Clark-Neal, to shoot the promo.
Real banter with real staff that we cast on the day.
We were mobbed by every mum in Watford.
MAKE FREDDO 10P AGAIN!
With just a little social listening we had the perfect stunt to kick it off Tesco’s ‘Prices That Take You Back” campaign. Make Freddo 10p again, like he was back in the day.
20 weeks of Freddo sales within 7 days.
0.1% volume increase of TOTAL business sales (reminder: Tesco is Europe’s biggest grocer).
93 pieces of media coverage, with a potential 683 million OTS (opportunities to see).
30,728 mentions in the first 48 hours.
[NOT THE] ALDI CARROT MASCOT
Yes, this is a tiny, 15 second Instagram story. That’s what we thought when we got the brief too. But what if you could turn it into a 30?
To promote Tesco’s ‘Aldi Price Match’, we got a little cheeky with a certain IP and made a 15 second ad that you had to watch twice. Aldi’s lawyers got in contact almost immediately.