BENNY + JAMES
ACD/SENIOR • NYC⟷LDN

MEOW MIX / GRAVY BURSTS

Meow Mix is the only brand cats ask for by name. And since 1974, the Meow Mix jingle has been ReMixed by Honky Tonk cats, Metallicats, Boy Band cats, and Dr. Evil in Austin Powers: International Man of Mystery.

This year, to launch their newest cat food invention, they needed a version of the jingle that sounded as smooth, saucy and gravy-filled as the product was.

We were legally not allowed to call this ad Careless Whisker. But there, we’ve said it now.

AGENCY: BBH NY
ECDs: Alan Wilson + Peter Defries
ACDs: James + Benny
AD: Madeline Honig
CW: Katherine Nicolai