BENNY + JAMES
ACD/SENIOR • NYC⟷LDN

SAMSUNG / EXPOSURE: Season 2

Someone described this as one of those ideas you throw in a deck knowing it will never happen. Only this time… it happened. This TV series was a Trojan Horse that contained hundreds of hours of Samsung marketing content – and because the contestants were creators, the episodes were chopped and changed into countless bespoke, bite-sized moments, ready for the internet.

AGENCY: BBH NY
JAMES: Sr. Copywriter
CREATIVES: Kara Gonchar, Erica Barringer

PRESS:
LBB, E! Online, Hollywood Reporter, Shoot Online, TV Insider