NIKE / GRADUATION

Graduation marks the end of one chapter and the beginning of another. For this campaign, we tapped into the energy of grads ready to celebrate their achievements and look toward what’s next. But how do you stand out when you’re wearing the same cap and gown as everyone else? The answer: your footwear.

We celebrated Gen Z graduates with shoes and styles that turned their individuality into a statement, emphasizing their unique energy on their big day. To reflect the authenticity of real-life graduations, the digital campaign mixed bold photography with candid film shots captured by grads themselves. And under that gown? Sport-meets-style fits that carried them from the ceremony to what’s next, ready to conquer the day with unmistakable Nike confidence.

It’s about footwear first, emphasizing how this Nike collection gets Gen Z ready for the celebration today and the next steps tomorrow.